Marketing Research & Elements of Marketing Research

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”. Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for […]

Defining Market Research

Market research involves business processing mechanisms, collection of high quality and valuable data for a proposed business market with a target of providing research assistance and product service. It is aimed at providing assistance to the budding entrepreneurs and provisioning business level decisions. The process helps by offering every market level with business decisions that […]