Marketing Research & Elements of Marketing Research

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”.

Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of marketing efforts on markets, for which the term marketing research is the accurate. Elements of marketing research.

1. Market Research. It covers the aspects regarding size and nature of the market including export markets dividing the consumers in terms, of their age, sex, income (market segmentation), economic aspects of marketing etc.

2. Sales Research. This relates to the problem regional variations in sales fixing sales territories, measurement of the effectiveness of salesman, evaluation of sales methods and incentives, etc.

3. Product Research. This relates to the analysis of strengths and or weakness of existing product testing problems relating to diversification, simplification, trading up and trading down (all product line decisions), etc.

4. Packaging Research. In essence, it is a part of product research. But the recent development in packaging and its contribution in the advertising made it to occupy an independent position. This necessitates a separate study concerning the aspects of package to know its impact and response in the market.

5. Advertising Research. It undertakes a study relating to the preparation of advertisement copy (copy research), media to be used (media research) and measurement of advertising effectiveness.

6. Business Economic Research. Problems relating to input output analysis, forecasting, price and profit analysis, and preparation of break -even charts are the main fields of the research.

7. Export Marketing Research. This research is intended to study the export potentials of the product. In such cases any or all kinds of research mentioned above become necessary. 성인용품점 전 세계 고급 브랜드 성인용품점 가장 합리적인 가격에 고급 브랜드를 만나보세요 최다 해외 수입제품 브랜드 취급 비밀배송 당일발송 비밀보장 성인용품점 1위 쇼핑몰 입니다.

Defining Market Research

Market research involves business processing mechanisms, collection of high quality and valuable data for a proposed business market with a target of providing research assistance and product service. It is aimed at providing assistance to the budding entrepreneurs and provisioning business level decisions. The process helps by offering every market level with business decisions that are in compliance with industry standard and market policies. The business ideas help in quality valuation of the information and proposal of a business market.

The method of research involves collation of profitable information and business understanding across the global line. It is ventured to know early level errors that a business entrepreneur might make during the initial stage. Research method helps in cutting the risks involved during the preliminary stage and clearing the business mistakes. The final case study consists of customer reviews and demands wherein the customer views are taken into account so as to grow as a successful business.
There are cases where majority of the startups end up having errors during the course, the research process ensures one with the analysis and results that are not primitive in nature and the module along with guidance helps in designing one’s own research information and analysis.

It is an overall process which includes gathering of information, performing analysis, interpretation of the data and offering of service. The process enhances relevancy of the data by solving the challenges involved in the marketing cases and that one’s business is about to face. It may be a part of the integral mode during the process of BPP (Business Planning Process). There is scope of customization, strategizing various level of market segmentation by identifying special groups that are involved in the internal area of the market. This process also helps in creating specific group of the competitors and the market differentiation that can help in developing one’s business development with market research.

There are two types of process and which is essential for every type of business methods:
1) Primary or Field: This method helps in gathering information on first hand and involves methods that involve customer polls.
2) Secondary or Desk: This method involves collection of data and analyzing the data that is made available and collected. It involves collection of statistics, reports, etc.

Both the above methods are important as it allows one to make quick decisions on business levels and proposals that are viable. During the conducting of primary set up research, one gets to gather the basic information or the ones which are specific. Exploratory and specific type researches are different. Exploratory ones are a type of open ended one with defining certain type of an issue while Specific type of research involves quality research and precise methods for solving the market issues.

The process involves high importance as it helps with business strategies. It involves factors that can maintain competitiveness among the competitors and also provide one with quality compliant information on the market’s requirements, dimension and competition. It involves gathering of information and statistics with applied social science for gaining quality insight and decision making.

The methodologies help in discovering the requirements and involve how to gain qualitative market knowledge and trends.